They have filed for arbitration, hoping that Buchbauer's… Helmut Swarovski , Urenkel von Firmengründer Daniel Swarovski, zieht sich nach 50 Jahren aus der Konzernführung zurück. "We don't feel like we are the heart of the company anymore," Staerz told AFP in between advice sessions for laid-off staff. Overall revenues for crystals are projected to plummet by 30 percent, from 2.7 billion euros ($3.3 billion) last year down to about 1.9 billion. Paris, le 30 septembre 2015. But the coronavirus pandemic hasn't only left it deserted -- it has also magnified much deeper issues for the company. They have filed for arbitration, hoping that … Except for Nadja's father, Helmut Swarovski, the fourth generation's members all stepped down from the company board in the last two years (two outsiders remain as directors). Swarovski nadja (né en 1970) est une femme d' affaires autrichienne. Fri, Mar 8 2019 6:13 … Nadja, Helmut, Gerhard and Paul Swarovski and others objected, saying that the roughly 20% of shares they hold gives them veto power. Either way, Staerz says, people have lost faith in an employer once lauded for providing benefits like childcare and housing. By Denise HRUBY, ANDREAS SOLARO, Romain ALLIMANT, Behrouz MEHRI, JOE KLAMAR, JOE KLAMAR, JOE KLAMAR. The plans are already under way, with about 1,200 employees in Wattens losing their jobs this year and a further 600 posts expected to go in 2021. The Swarovski Group comprises Swarovski Optik, which produces optical instruments of the highest precision such as telescopes and binoculars; Tyrolit, a leading manufacturer of grinding, sawing, drilling, and dressing … Nadja, Helmut, Gerhard and Paul Swarovski and others objected, saying that the roughly 20 percent of shares they hold gives them veto power. NADJA SWAROVSKI HONORED WITH FRENCH ARTS DISTINCTION March 7, 2017 News 0 Comments Nadja Swarovski, Member of the Swarovski Executive Board, has been made a Knight of the Order of Arts and Letters (Chevalier de l’Ordre des Arts et des Lettres) in recognition of her contribution to French culture, in particular her ongoing work to preserve the Château de Versailles. Paul Swarovski insists Buchbauer must go. Nadja, Helmut, Gerhard and Paul Swarovski and others objected, saying that the roughly 20 percent of shares they hold gives them veto power. Overall revenues for crystals are projected to plummet by 30 percent, from 2.7 billion euros ($3.3 billion) last year down to about 1.9 billion. "As long as the captain who is steering us toward a reef has his hands at the tiller, one has to make sure to get him away from the tiller," he says. Nadja, Helmut, Gerhard and Paul Swarovski and others objected, saying that the roughly 20 percent of shares they hold gives them veto power. Er erhielt in einer Gesellschafterversammlung am Mittwoch nicht die notwendige Zustimmung, teilte der Konzern in einer Aussendung mit.Helmut Swarovski… They have filed for arbitration, hoping that Buchbauer’s move will be nullified. Buchbauer, who became Swarovski's first ever CEO in April, won approval from shareholders for his own proposal which would bring the Wattens operations under the umbrella of a holding company. Nadja, Helmut, Gerhard and Paul Swarovski and others objected, saying that the roughly 20% of shares they hold gives them veto power. They have filed for arbitration, hoping that Buchbauer’s move will be nullified. Swarovski’s crystals may have adorned the outfits of celebrities like Beyonce and Marilyn Monroe and been used by designers including Christian Dior, but Buchbauer says among business clients they are losing their luster. Crystal-studded clouds reflected in a pond, an oversized crystal chandelier surrounded by mirrors: The headquarters of the Swarovski crystal empire are … Initially this was a useful structure for a small-scale manufacturer but all sides agree it is now an impediment for the international, multi-billion-euro operation. Meanwhile, members of the clan posting photos of luxury holidays on social media or descending from helicopters for meetings in Wattens have only added to the frustration and disbelief of employees, says union representative Selina Staerz. Crystals made by competitors in China sparkle just as brightly — for as little as one percent of the price. Exactly 125 years after founder Daniel Swarovski developed a machine to cut glass to shimmer like diamonds, his great-great grandchildren now reign over a diversified operation -- offering rhinestones to fashion brands, binoculars to hunters, and jewellery and crystal figurines of characters from Mickey Mouse to Princess Leia. Paul Swarovski, a shareholder and former member of the executive board, says he wants to stop Buchbauer's plans "before everything goes down the drain". To this already ruinous competition, Buchbauer says, the pandemic has added "sales shortfalls on a gigantic scale". Nadja, Helmut, Gerhard and Paul Swarovski and others objected, saying that the roughly 20 percent of shares they hold gives them veto power. Nadja, Helmut, Gerhard and Paul Swarovski and others objected, saying that the roughly 20 percent of shares they hold gives them veto power. Helmut et Danna Swarovski assistent aux 120 ans de la maison Swarovski aux Salons France-Amériques. Nadja Swarovski was born in Germany in 1970. … Crystal-studded clouds reflected in a pond, an oversized crystal chandelier surrounded by mirrors: The headquarters of the Swarovski crystal empire are every bit as glitzy as you might expect – … Step into the magical world of Swarovski: fine jewelry, elegant watches and sparkling crystal creations commemorate the brand's tradition and craftsmanship. Swarovski now offers rhinestones to fashion brands, binoculars to hunters, and jewellery and crystal figurines of characters from Mickey Mouse to Princess Leia  Photo: AFP / ANDREAS SOLARO. But he is being opposed by other family members who also sit on the board – Paul, Nadja, Helmut and Gerhard Swarovski – who accused him of ‘steering the ship towards a reef’. Paul Swarovski insists Buchbauer must go. But he is being opposed by other family members who also sit on the board – Paul, Nadja, Helmut and Gerhard Swarovski – who accused him of ‘steering the ship … Paul Swarovski, a shareholder and former member of the executive board, says he wants to stop Buchbauer's plans "before everything goes down the drain". Family feud rages as Swarovski empire loses its lustre. Unless his plans are executed in full, Buchbauer says, "we'll end up among the losers. Mass-market products like manicure sets and mobile-phone cases graced with Swarovski crystals may have given the company a wide appeal, but they have no place in the future, he says. In a region otherwise dependent on tourism where Swarovski is the single largest employer, ex-employees may struggle to find new jobs. Nadja was born in Germany and grew up in Austria, the fifth generation of her family to be involved in the Swarovski Crystal Business. Nadja, Helmut, Gerhard and Paul Swarovski and others objected, saying that the roughly 20 percent of shares they hold gives them veto power. Along AFP Release December 18, 2020 Oversized crystal chandeliers surrounded by mirrors, crystal-studded clouds reflected in the pond: The headquarters of the Swarovski Crystal Empire is as glamorous as you would expect-but the brilliance distracts you from the fierce family feud of the company. Paul Swarovski … They can buy diamonds," she says. Paul Swarovski, a shareholder and former member of the executive board of Austrian crystal glass manufacturer Swarovski, poses for a photo during an interview with AFP in Vienna, Austria, on November 19, 2020. "As long as the captain who is steering us toward a reef has his hands at the tiller, one has to make sure to get him away from … They have filed for arbitration, hoping that Buchbauer’s move will be nullified. Eine neue, jüngere Mannschaft, die vierte Swarovski-Generation, übernahm damals blutjung das Ruder: Gerhard Swarovski als Controller, der studierte Ingenieur Helmut Swarovski wurde Produktionschef, Christian Schwemmberger übernahm das Marketing, und der 32-jährige Gernot Langes-Swarovski … Nadja, Helmut, Gerhard and Paul Swarovski and others objected, saying that the roughly 20 per cent of shares they hold gives them veto power. Paul Swarovski … They have filed for arbitration, hoping that Buchbauer’s move will be nullified. Initially this was a useful structure for a small-scale manufacturer but all sides agree it is now an impediment for the international, multi-billion-euro operation. Nadja, Helmut, Gerhard and Paul Swarovski and others objected, saying that the roughly 20% of shares they hold gives them veto power. Cristaux fabriqués par les concurrents en Chine brillent tout aussi brillamment - pour aussi peu que 1% du prix. Unless his plans are executed in full, Buchbauer says, "we'll end up among the losers.". Paul Swarovski insists that Buchbauer must go. Dezember nicht zustimmen. "We are forced to reimagine and rescale our entire Swarovski business," Buchbauer tells AFP at the Wattens HQ, framed by a selection of Swarovski-embellished robes. AFP. He has been joined by Nadja Swarovski, one of three members of the executive board, as well as her father Helmut Swarovski and her uncle Gerhard Swarovski. Crystals made by competitors in China sparkle just as brightly -- for as little as one percent of the price. CEO Robert Buchbauer says the pandemic and competition from China has forced Swarovski to "reimagine and rescale" its entire strategy Photo: AFP / JOE KLAMAR. Nadja is Chairperson of Swarovski Entertainment, whose first feature film, Romeo & Juliet, is due for release in the autumn. They have filed for arbitration, hoping that … Except for Nadja's father, Helmut Swarovski, the members of the fourth generation all stepped down from the company board in the last two years (two outsiders remain as directors). Meanwhile, members of the clan posting photos of luxury holidays on social media or descending from helicopters for meetings in Wattens have only added to the frustration and disbelief of employees, says union representative Selina Staerz. (AFP/Joe Klamar). Swarovski's crystals may have adorned the outfits of celebrities like Beyonce and Marilyn Monroe and been used by designers including Christian Dior, but Buchbauer says among business clients they are losing their luster. Aber im Wohnzimmer hängt einer unser Lüster, vom niederländischen Designer Tord Boontje. Swarovski's crystals may have adorned the outfits of celebrities like Beyonce and Marilyn Monroe and been used by designers including Christian Dior, but Buchbauer says among business clients they are losing their lustre. Nadja has overseen Swarovski's Global Corporate Responsibility efforts since 2012. The Swarovski Beirat consists of six members: Marina Giori, Monika Schiestl-Swarovski, Robert Buchbauer, Markus Langes-Swarovski, Mathias Margreiter and Helmut Swarovski. Helmut Swarovski, Danna Swarovski and Nadja Swarovski attend a press view of 'Zaha Hadid: Early Paintings And Drawings at The Serpentine Sackler Gallery on December 7, 2016 in London, England. 1d. Neither will around 750 of its 3,000 stores worldwide. Sein unternehmerischer Werdegang hat Helmut Swarovski (Vater von Nadja Swarovski) 1970 mit der Leitung der technischen Entwicklung bei Swarovski begonnen. Er müsse zur … Nadja, Helmut, Gerhard and Paul Swarovski and others objected, saying that the roughly 20% of shares they hold gives them veto power. Cristaux fabriqués par les concurrents en Chine brillent tout aussi brillamment – pour aussi peu que 1% du prix. Get premium, high resolution news photos at Getty Images To this already ruinous competition, Buchbauer says, the pandemic has added "sales shortfalls on a gigantic scale". Für Nadja war sofort klar: Das ist der Durchbruch. Nadja Swarovski has taken the Swarovski crystal family business from kitsch to cool. Photo —- AFP Normally, the town of … But family including Paul, Nadja, Helmut and Gerhard Swarovski say he is ‘steering the ship towards a reef’ Crystal-studded clouds reflected in a pond, an oversized crystal chandelier surrounded by mirrors: The headquarters of the Swarovski … They have filed for arbitration, hoping that … Swarovski now offers rhinestones to fashion brands, binoculars to hunters, and jewellery and crystal figurines of characters from Mickey Mouse to Princess LeiaÂ, Job cuts and shop closures planned by Swarovski, A statuette of Pokemon game character Pikachu, studded with Swarovski crystals, is displayed at a Pokemon store in Tokyo, CEO Robert Buchbauer says the pandemic and competition from China has forced Swarovski to "reimagine and rescale" its entire strategy, Swarovski crystals have adorned the outfits of celebrities like Beyonce and Marilyn Monroe, Crystal glass manufacturer Swarovski's headquarters are in in Wattens, Austria, US Stocks End Mostly Up, Shrugging Off Trump Stimulus Threat, GM Recalls 840,000 Vehicles In Safety Recalls, Coronavirus Strain From UK May Already Be In US, CDC Says, Social Capital: The Ultimate Gift To America, Austen Allred Broke Down The Biggest Barrier To Higher Education. Nadja, Helmut, Gerhard and Paul Swarovski and others objected, saying that the roughly 20 percent of shares they hold gives them veto power. Helmut Swarovski, Danna Swarovski Prabel Grung, Stan Herman and Nadja Swarovski attend a supper following the 2011 CFDA Fashion Awards at Alice Tully Hall, Lincoln Center on June 6, 2011 in New York... Obtenez des photos d'actualité haute résolution de qualité sur Getty Images ", Crystal glass manufacturer Swarovski's headquarters are in in Wattens, Austria Photo: AFP / JOE KLAMAR. The plan won the backing of family members holding around 80 percent of shares -- a "legally effective" decision, says Buchbauer, who stands to gain more power from the change. Job cuts and shop closures planned by Swarovski Photo: AFP / Romain ALLIMANT. Christoph Swarovski, Tyrolit-Chef und Präsident der Industriellenvereinigung Tirol, wird nun doch nicht Helmut Swarovski, der sich aus der Konzernführung zurückzog, im Beirat der Daniel Swarovski KG nachfolgen. Nadja Swarovski (born 1970) is an Austrian businesswoman. Nadja Swarovski, member of the executive board at Swarovski, says gender equality is "incredibly important" for her firm. He wants to make Swarovski's crystals more exclusive, producing fewer, larger and more colourful products that can be sold at a higher price. Helmut Swarovski is affiliated with Alignvest Acquisition II Corp., Swarovski International Holding AG, D. Swarovski & Co., Swarovski Optik North America Limited Stay informed and up-to-date on your network with RelSci news and business alerting service. Long-planned, sweeping cuts have only become more urgent, Buchbauer says. Moreover, she says many staff don't believe that Swarovski will succeed in becoming an affordable luxury brand. "As long as the captain who is steering us toward a reef has his hands at the tiller, one has to make sure to get him away from the tiller," he says. They have filed for arbitration, hoping that Buchbauer's move will be nullified. Nadja Swarovski (born 1970) is an Austrian businesswoman. The downsizing will also mean laying off about 6,000 employees. He wants to make Swarovski's crystals more exclusive, producing fewer, larger and more colorful products that can be sold at a higher price. Mass-market products like manicure sets and mobile-phone cases graced with Swarovski crystals may have given the company a wide appeal, but they have no place in the future, he says. Crystal-studded clouds reflected in a pond, an oversized crystal chandelier surrounded by mirrors: the headquarters of the Swarovski crystal empire are every bit as glitzy as you might expect -- but the sparkle can't distract from a bitter family feud over the company's future. But CEO Robert Buchbauer says drastic change is now needed. Helmut Swarovski stellte die Exzentrikerin seiner ehrgeizigen Tochter vor. Neither will around 750 of its 3,000 stores worldwide. Die Oppositionellen – zu denen unter anderem Gerhard, Paul, Helmut und Nadja Swarovski zählen – pochen weiter darauf, dass für die Abstimmung über die Struktur Einstimmigkeit … Crystals made by competitors in China sparkle just as brightly -- for as little as one percent of the price. Paul Swarovski insists Buchbauer must go. Swarovski was surrounded for the occasion by her father Helmut, her husband Rupert Adams and their daughter Jasmine, as well as guests including Karlie Kloss and Carine Roitfeld. "The super wealthy don't need our Swarovski crystals. The downsizing will also mean laying off about 6,000 employees. Either way, Staerz says, people have lost faith in an employer once lauded for providing benefits like childcare and housing. “As long as the captain who is steering us toward a reef has his hands at the tiller, one has to make sure to get him … Nadja, Helmut, Gerhard and Paul Swarovski and others objected, saying that the roughly 20 percent of shares they hold gives them veto power. They have filed for arbitration, hoping that Buchbauer’s move will be nullified. She joined the Swarovski family firm in 1995, 100 ye Though Buchbauer says no further cuts would be necessary after 2021, rumours persist that the whole operation will be transferred to neighbouring Switzerland. Les cristaux de Swarovski ont peut-être orné les tenues de célébrités comme Beyonce et Marilyn Monroe et ont été utilisés par des designers comme Christian Dior, mais Buchbauer dit que parmi les clients commerciaux, ils perdent leur lustre. They have filed for arbitration, hoping that … Today News || WATTENS, AUSTRIA -- Crystal-studded clouds reflected in a pond, an oversized crystal chandelier surrounded by mirrors: the headquarters of But CEO Robert Buchbauer says drastic change is now needed. Nadja, Helmut, Gerhard and Paul Swarovski and others objected, saying that the roughly 20 percent of shares they hold gives them veto power. They have filed for arbitration, hoping that Buchbauer’s move will be nullified. Though Buchbauer says no further cuts would be necessary after 2021, rumors persist that the whole operation will be transferred to neighboring Switzerland. Paul Swarovski insists Buchbauer must go. Oh my gosh – groundhog day!” Nadja Swarovski, the glossy, globe-trotting scion of the Austrian crystal empire, is excitedly musing on her 20th anniversary with the family business. Paul Swarovski … In the cut-throat luxury goods industry, Swarovski is one of few entirely family-owned businesses left run as a limited partnership. She studied Art History at Southern Methodist University in Texas, and at Sotheby’s Institute of Art and the Gemological Institute of America in New York City. Zudem zeigte sich eine Familiengruppe - zu denen unter anderen Gerhard, Paul, Helmut und Nadja Swarovski zählen - nicht einverstanden mit den Plänen von Buchbauer, die Konzernstruktur zu verändern. Her father Helmut Swarovski ensured that Swarovski remained at the forefront of technological advances and new market opportunities. Les cristaux de Swarovski ont peut-être orné les tenues de célébrités comme Beyonce et Marilyn Monroe et ont été utilisés par des designers comme Christian Dior, mais Buchbauer dit que parmi les clients commerciaux, ils perdent leur éclat. Sein Nachfolger wird Tyrolit-Chef Christoph Swarovski, wurde am Dienstag mitgeteilt. Read also: Indonesian designers, brands make chic face masks for the fashion-forwards. Helmut Swarovski most recently held the functions of chairman of the family advisory board, managing director of the group holding company in Austria and as a board member of Swarovski International Holding. “It’s so scary; it still seems like the first year. Normally, 650,000 tourists flock to the site in the town of Wattens in Austria's mountainous Tyrol region every year. Crystal-studded clouds mirrored in a pond, an outsized crystal chandelier surrounded by mirrors - the headquarters of the Swarovski Helmut Swarovski is Chairman/President at D Swarovski & Co. See Helmut Swarovski's compensation, career history, education, & memberships. Nadja Swarovski assiste aux 120 ans de la maison Swarovski aux Salons France-Amériques. Buchbauer, who became Swarovski's first ever CEO in April, won approval from shareholders for his own proposal which would bring the Wattens operations under the umbrella of a holding company. They have filed for arbitration, hoping that Buchbauer's move will be nullified. Nadja, Helmut, Gerhard and Paul Swarovski and others objected, saying that the roughly 20 percent of shares they hold gives them veto power. "We are forced to reimagine and rescale our entire Swarovski business," Buchbauer tells AFP at the Wattens HQ, framed by a selection of Swarovski-embellished robes. Read also: Japan fights coronavirus in luxurious style with million-yen masks. He's been joined by Nadja Swarovski, one of three members of the executive board, as well as her father Helmut and her uncle Gerhard. "We don't feel like we are the heart of the company anymore," Staerz told AFP in between advice sessions for laid-off staff. She is the first female member of the executive board, and leads the global brand strategy and communications of the business, which turned over approximately €3.5 billion in 2017. In the cut-throat luxury goods industry, Swarovski … Downsizing. They have filed for arbitration, hoping that Buchbauer's move will be nullified. The plans are already under way, with about 1,200 employees in Wattens losing their jobs this year and a further 600 posts expected to go in 2021. Paul Swarovski … 03:43. Nadja, Helmut, Gerhard and Paul Swarovski and others objected, saying that the roughly 20 percent of shares they hold gives them veto power. Normally, 650,000 tourists flock to the site in the town of Wattens in Austria's mountainous Tyrol region every year. From 1995 to 2011 he was Chairman of the Management Board. Swarovski crystals have adorned the outfits of celebrities like Beyonce and Marilyn Monroe Photo: AFP / JOE KLAMAR. Can’t be the future. … Now, says Clare Coulson, she is making superyachts sparkle too. Helmut Swarovski, Danna Swarovski and Nadja Swarovski attend a press view of 'Zaha Hadid: Early Paintings And Drawings at The Serpentine Sackler Gallery on December 7, 2016 in London, England. She joined the Swarovski family company in 1995, 100 years after it was founded by her great-great-grandfather Daniel Swarovski in 1895 in Wattens, Austria. Except for Nadja's father, Helmut Swarovski, the fourth generation's members all stepped down from the company board in the last two years (two outsiders remain as directors). Dem Manfredianer Helmut Swarovski ließ Buchbauer – Helmuts Neffe zweiten Grades – schriftlich ausrichten, dass er abgesetzt werde, sollte er der Reform bis 9. Helmut Swarovski is Chairman/President at D Swarovski & Co. See Helmut Swarovski's compensation, career history, education, & memberships. They can buy diamonds," she says. Nadja Swarovski: Wir trinken weniger Kaffee, bei uns gibt es morgens Weizengras, frisch gepresst. Zudem zeigte sich eine Familiengruppe - zu denen unter anderen Gerhard, Paul, Helmut und Nadja Swarovski zählen - nicht einverstanden mit den Plänen von Buchbauer, die Konzernstruktur zu verändern. A statuette of Pokemon game character Pikachu, studded with Swarovski crystals, is displayed at a Pokemon store in Tokyo Photo: AFP / Behrouz MEHRI. Except for Nadja's father, Helmut Swarovski, the members of the fourth generation all stepped down from the company board in the last two years (two outsiders remain as directors). Your premium period will expire in 0 day(s), Countries that have blocked travel from UK, WhatsApp to bring voice and video calls to desktop next year, Lab-grown meat makes historic debut in Singapore, Japan fights coronavirus in luxurious style with million-yen masks, Indonesian designers, brands make chic face masks for the fashion-forwards. Other clan members are convinced that customers who have already been turning to cheaper competitors won't pay higher prices. They have filed for arbitration, hoping that Buchbauer's move will be nullified. Elle a rejoint la Swarovski entreprise familiale en 1995, 100 ans après sa fondation par son arrière-grand-grand-père Daniel Swarovski en 1895 à Wattens, en Autriche.Elle est la première … Other clan members are convinced that customers who have already been turning to cheaper competitors won't pay higher prices. Rupert Adams, Danna Swarovski, Nadja Swarovski and Helmut Swarovski attend The Fashion Awards 2016 at Royal Albert Hall on December 5, 2016 in London, United Kingdom. Paul Swarovski insists Buchbauer must go. Buchbauer … In a region otherwise dependent on tourism where Swarovski is the single largest employer, ex-employees may struggle to find new jobs. They have filed for arbitration, hoping that Buchbauer’s move will be nullified. Crystal-studded clouds reflected in a pond, an oversized crystal chandelier surrounded by mirrors: the headquarters of the Swarovski crystal empire are every bit as glitzy as you might expect -- but the sparkle can't distract from a bitter family feud over the company's future. Exactly 125 years after founder Daniel Swarovski developed a machine to cut glass to shimmer like diamonds, his great-great grandchildren now reign over a diversified operation -- offering rhinestones to fashion brands, binoculars to hunters, and jewelry and crystal figurines of characters from Mickey Mouse to Princess Leia. But the coronavirus pandemic hasn't only left it deserted -- it has also magnified much deeper issues for the company. He's been joined by Nadja Swarovski, one of three members of the executive board, as well as her father Helmut and her uncle Gerhard. Helmut Swarovski ist eines jener Familienmitglieder, die sich mit den jüngsten Entscheidungen von Swarovski-CEO Robert Buchbauer nicht einverstanden zeigen. Helmut Swarovski … The plan won the backing of family members holding around 80 percent of shares -- a "legally effective" decision, says Buchbauer, who stands to gain more power from the change. Having led the company's manufact… Christoph Swarovski, Tyrolit-Chef und Präsident der Industriellenvereinigung Tirol, wird nun doch nicht Helmut Swarovski, der sich aus der Konzernführung zurückzog, im Beirat der Daniel Swarovski KG … Paris, le 30 septembre 2015. November, antwortet Helmut Swarovski, Vater von Nadja Swarovski-Adams, dem international wohl bekanntesten Gesicht des Tiroler Kristallkonzerns, den „lieben Beiratsmitgliedern“. Moreover, she says many staff don't believe that Swarovski will succeed in becoming an affordable luxury brand. Nadja, Helmut, Gerhard and Paul Swarovski and others objected, saying that the roughly 20% of shares they hold gives them veto power. “You do the swan and the duck - why would we ever want that in fashion? CEO Robert Buchbauer – the great-great grandson of founder Daniel Swarovski – has a plan which involves sacking 6,000 staff, closing 750 stores, and moving the brand upmarket into more expensive and colourful products. In the cut-throat luxury goods industry, Swarovski is one of few entirely family-owned businesses left run as a limited partnership. "The super wealthy don't need our Swarovski crystals. Get premium, high resolution news photos at Getty Images Nadja Swarovski, the founder's great-great granddaughter, became the first female member of the Swarovski executive board in 2012. Ce que contestent les héritiers (environ 200 membres) réunis autour de Gerhard, Paul, Paul Swarovski insists Buchbauer must go. Her great-great-grandfather Daniel supplied Swarovski crystals to embellish dresses for Queen Victoria; and her grandfather Manfred Swarovski worked with Christian Diorto create the iconic 'Aurora Borealis' stones. Long-planned, sweeping cuts have only become more urgent, Buchbauer says.