There’s lots of work to do here, and it’s work that brands can help with. The latest data show that average ecommerce spend on consumer goods in India has increased by 43 percent compared to 2018 figures, but is still below US$50. What’s more, the world’s internet users will spend a cumulative 1.25 billion years online in 2020, with more than one-third of that time spent using social media. It’s worth noting that helping people find love is big business too. Mobile internet users account for 91 percent of the global online population. Hopefully our Global Digital Reports help, but maybe a better answer is less, not more. However, this year’s fun fact goes to the very heart of why the internet exists, and marks a fundamental shift in the internet’s centre of gravity that’s arguably as radical as the rising influence of the East. Despite various challenges over the past few years, Facebook is still top of the pops when it comes to social. Yet, it’s not a technology report. Just before we dig into our analysis, we’d like to say a huge thank you to our data partners, without whom many of the best slides in this year’s reports wouldn’t be possible: Please also note that some of the underlying sources and reporting methodologies for some of our core data points have changed since last year, so various numbers in our Digital 2020 collection will not be comparable to similar data points in previous reports. The platform has attracted more than 70 million new monthly active users (MAUs) over the past 12 months, to reach a total MAU figure of 322 million at the start of 2020. Average Annual Revenue Per Ecommerce Shopper for Online Consumer Goods Purchases January 2020 DataReportal. Besides reports on its key events and standalone publications such as the Global Competitiveness Report, the Global Risks Report and the Global Gender Gap Report, the … Similarly, Twitter’s ad targeting tools report that more than 250 million of the platform’s users are “interested” in dogs, compared to just 250,000 who are interested in cats – that’s a thousand-fold difference. Nearly 60 percent of the world’s population is already online, and the latest trends suggest that more than half of the world’s total population will use social media by the middle of this year. However, games are not the biggest category when it comes to the share of total time spent using mobiles, as we’ll explore in the next section. New data from GlobalWebIndex show that we’re using apps in almost every aspect of our lives, whether it’s staying in touch with friends and family, relaxing on the couch, managing our finances, getting fit, or even finding love. Worldwide, there are 3.80 billion social media users in January 2020, with this number increasing by more than 9 percent (321 million new users) since this time last year. Online purchases of Furniture & Appliances saw the fastest year-on-year growth, with 2019 worldwide consumer revenues of US$316.7 billion marking a 19 percent jump compared to 2018 spend. More than 4.5 billion people are using the internet at the start of 2020, while social media users have passed the 3.8 billion mark. With these countries home to some of the world’s largest internet populations, expect voice control to find its way into an increasing number of mobile apps over the coming months, especially because people around the world are increasingly using voice search as part of their shopping journey. My advice here is similar to the advice I shared above: take a few minutes each day to go onto public social media platforms and learn about what your audience cares about. The World Economic Forum publishes a comprehensive series of reports which examine in detail the broad range of global issues it seeks to address with stakeholders as part of its mission of improving the state of the world. This session explores how social media data can help policy makers, NGOs, and a wide variety of other organisations identify and track trends in broader internet adoption and ICT use. However, it’s important to stress that the data do not indicate that TikTok’s success has come at the expense of any of the Western social networks. By comparing ecommerce ARPU to GDP per capita, we get a more representative perspective of the countries in which ecommerce is gaining the greatest momentum. Publications; Search . GlobalWebIndex reports that 90 percent of internet users aged 16 to 64 now watch online videos each month, which would translate to more than half of the world’s total population if we applied that figures across all of the world’s internet users. In its latest list, Alexa [note: not the voice assistant] places China’s Tmall in third place in the global website rankings – that’s ahead of both Facebook and Baidu, and 10 place higher than its top Western competitor, Amazon. In this quarter’s report, social media users pass the 4 billion mark as social media growth rates accelerate. Between 2019 and 2025, the number of global IoT connections will more than double to almost 25 billion, while global IoT … Staying on top of the latest tech trends is one of the biggest causes of stress for marketers everywhere. We then look beyond the numbers with key insights on compelling trends from our team of payment experts. Moreover, marketers would do well to stop thinking in terms of ‘online’ and ‘offline’. These more ‘dedicated’ gamers spend an average of 70 minutes per day playing console games, but this rises to more than 90 minutes per day for console gamers in Thailand, the Philippines, and Saudi Arabia. App Annie’s new State of Mobile 2020 report also reveals that games account for the greatest share of mobile app downloads – more than 1 in 5 of the total – and drive 70 percent of worldwide consumer spend on mobile apps. Global Ranking of Mobile Apps by Category January 2020 DataReportal. Paid video subscription services are popular with mobile users too. As we detailed above, China’s ecommerce websites are already amongst the world’s most-visited online destinations, so it might not come as a surprise that China leads the way in GDP-adjusted ARPU rates. Meanwhile, the number of people around the world aged 16 to 64 who use software tools to block ads each month has also increased since our Digital 2019 reports. Share of Web Traffic by Device January 2020 DataReportal. You can read our full Digital 2020 Global Overview Report in the SlideShare embed below (click here if that’s not working for you), but read on below to find our summary of this year’s key headlines, numbers, and trends. The latest data from Ericsson suggest that the world’s mobile internet users will consume more than half a trillion gigabytes of mobile data during 2020, with roughly two-thirds of that total being used to stream and download video content. Global Ranking of Mobile Apps by Consumer Spend January 2020 DataReportal. Furthermore, the latest data from App Annie suggest that Chinese users account for 80 percent of the total time spent using TikTok in 2019, while users in India account for a further 10 percent of the total. GlobalWebIndex reports that nearly half of all internet users aged 16 to 64 used an ad blocker in the past month, up from the 47 percent that they reported this time 12 months ago. However, despite relatively low figures for absolute ecommerce ARPU, Egypt and Indonesia both rank highly for these GDP-adjusted averages, while Ghana, Kenya, and India also find themselves much higher up the rankings. Digital 2020 analizza lo scenario social e digital, con dati e trend per comprendere internet, piattaforme social, mobile ed e-commerce. Matt Navarra, industry commentator and Social Media Consultant. App Annie reports that 6 of the world’s 10-most used non-game apps in 2019 belong to Chinese companies, while 4 of 2019’s top 10 games by monthly active users were developed by Chinese companies. Globally, more than 5.19 billion people now use mobile phones, with user numbers up by 124 million (2.4 percent) over the past year. Global digital identity 15 Regulatory considerations 17 Governance in blockchain consortia 19 Regional analysis 21 Concluding thoughts: The road taken 24 Appendix 25 Endnotes6 3 Contents. However, a TikTok advertising sales deck leaked by AdAge a couple of months ago offers more clarity on what’s been going on. Digital’s role in our lives has reached new heights, with more people spending more time doing more things online than ever before: The number of people around the world using the internet has grown to 4.54 billion, an increase of 7 percent (298 million new users) compared to January 2019. Overview of the Smart Home Devices Market January 2020 DataReportal. Welcome to Ipsos Global Trends 2020 – this report outlines some of the headlines from more than 370 questions asked across 33 countries, and updates previous editions from 2013 and 2016. Mobile's Share of Time Spent Using The Internet Over Time January 2020 DataReportal. 56 percent of adults aged 18+ around the world surveyed by The Reuters Institute for the Study of Journalism said that they were “concerned” about what is real or fake on the internet, up from 54 percent in the previous year’s study. Profile of Facebook's Advertising Audience by Age Group and Gender January 2020 DataReportal. Once again, the story varies by country. Home; 2020 Report . We won’t share your details with anyone else.Please read our privacy policy for full details. Ranking of the World's Top Social Media Platforms January 2020 DataReportal. If you’ve been online since the 90s (ahem), you may know that the internet was in fact invented to share pictures of kittens. People are increasingly willing to spend money on games, too. The latest data from GlobalWebIndex show that use of voice interfaces has grown by more than 9 percent over the past year, with 43 percent of the world’s internet users between the ages of 16 and 64 now using voice search and voice commands on any device each month. It’s a very different picture at the other end of the scale though, with internet users in Japan spending an average of just 45 minutes per day using social media. GlobalWebIndex reports that 64 percent of internet users are worried about how companies use their data, up from 63 percent at the start of 2019. Don’t just search for product-related hashtags, though. While the media has been distracted with all the hype surrounding TikTok, some other social platforms have been posting some impressive numbers that seem to have slipped under the radar. TikTok was probably the media’s top social story in 2019, with some huge – and often misrepresented – numbers hitting the headlines. Will that shiny new toy really propel your brand to perpetual success, or is it just a pleasant distraction from quarterly planning? “Omnichannel” has become a buzzword in the retail industry, and rightly so: all the evidence indicates that the world’s shoppers are making less and less of a distinction between ‘online’ and ‘offline’ when it comes to their shopping. There’s little doubt that many of us really are increasingly concerned about our digital privacy, but we’re also increasingly likely to adopt devices and technologies that are specifically designed to create and share even more intimate data about our lives. More than 1 billion of these ‘unconnected’ people live in Southern Asia (31 percent of the total). Sina Weibo has also been enjoying impressive growth, with recent trends suggesting that the platform’s MAU numbers should pass the half-billion mark within the next few months. QQ, a popular messenger platform owned by WeChat’s parent company, Tencent, currently claims the sixth spot in Alexa’s rankings. Combined with recent data from Ericsson, these figures suggest that the average user now spends an annual average of more than US$21 per connected smartphone. Sin embargo, no es un reporte tecnológico. Map of Share of Social Media Users by Gender January 2020 DataReportal. In line with its mandate, the 2020 GEM Report assesses progress towards Sustainable Development Goal 4 (SDG 4) on education and its ten targets, as well as other related education targets in the SDG agenda.