Ennesimo riconoscimento della potenza comunicativa di questa campagna, a livello visivo ma anche sociale. Per celebrare l'arte visiva, sono stati inseriti 1.469 progetti provenienti da 65 paesi, con 47 Lions premiati: 1 Grand Prix, 6 Gold, 16 Silver e 24 Bronze Lions. I Cannes Lions 2019, i premi alle migliori creatività, sono nel loro pieno svolgimento e cominciamo finalmente a conoscere anche i nomi delle prime agenzie vincitrici del Leone d’Oro di questa edizione. We take a look at all the Grand Prix winners from this year’s Cannes Lions festival, where Burger King, Nike and the New York Times were the biggest winners By Aimée McLaughlin 22/06/2019 Cannes Lions is over for another year. We take a look at all the Grand Prix winners from this year’s Cannes Lions festival, where Burger King, Nike and the New York Times were the biggest winners. Online Courses from Cannes Lions. Tra le 1.252 creatività provenienti dai 62 paesi in competizione, sono stati assegnati 32 Lions: 1 Grand Prix, 6 Gold, 7 Silver e 18 Bronze Lions. The Lion's Share presentata ai Cannes Lions 2019, è un'iniziativa per la conservazione della fauna selvatica sostenuta dalle Nazioni Unite. What will British branding look like post-Brexit? Registered office at Floor M, 10 York Road, London, SE1 7ND, Our website uses cookies to improve your user experience. Malika Favre’s sexy Kama Sutra alphabet is now available in book form. Consulente per le aziende alimentari e istituzioni. Check back often as we update this page throughout the week with the big … Accedi gratuitamente a Marketing News, Viral Tips & Tricks, Business & Life Hacks ed entra in una community di oltre 70.000 professionisti. See our favourite 2019 photos. Initiative. Cannes Lions news in your inbox. More information can be found in our Cookies Policy and Privacy Policy. Per maggiori informazioni e disattivazione consulta l'. Here he reflects on the project nearly 40 years later. VMLY&R and Polish newspaper Gazeta.pl teamed up to buy Poland’s longest running and most controversial adult mag, turning its final issue into a powerful platform to discuss why we shouldn’t be objectifying women. Brand purpose and serious ideas – which can be seen in both the Nike and New York Times work, if not Burger King – still dominate the awards given out at Cannes Lions, and remained a wide talking point across the festival. Lo spot, la cui prima è stata presentata in occasione dei #CannesLions 2019, non è tanto importante in quanto novità assoluta.P&G ci ha infatti ormai abituato a questo suo linguaggio, ottimamente formalizzato dal punto di vista tecnico. When: June 17-21, 2019 Where: Palais des Festivals, Cannes, France WE Attendees: Melissa Waggener Zorkin, Global CEO and Founder; Kass Sells, Global COO and President of International; Ruth Allchurch, Managing Director of UK; Bianca Eichner, VP and Managing Director of Germany; Kristin Flor Perret, SVP of Global Marketing; Nichole Provatas, Group Head of Digital, … Ninja Magazine è una testata registrata presso il Tribunale di Salerno n. 14/08 - Codice ISSN 2704-6656, ll sito utilizza cookie di profilazione di terze parti per proporti messaggi pubblicitari in linea con le tue preferenze e cookie analytics per ottimizzare il sito. La tua privacy è al sicuro. Nelle giornate del festival della pubblicità, condotto e seguito online, sono stati inoltre assegnati diversi premi in queste categorie: Rete del decennio. Stink Studios’ James Britton hopes not, The illustrator’s 26 saucy letters have been immortalised in print, thanks to a glossy hardback book from Counter-Print, Ben & Jerry’s global social mission officer Dave Rapaport talks to Anna Burzlaff, head of cultural insights and strategy agency Truth, about the brand’s approach to activism, and what it takes to make credible change in the world today, Hospitality has been hit hard by the pandemic, but in the midst of increased restrictions restaurateurs are finding creative ways to reach hungry punters at home. Watch our favourite 2019 moments. Analysis Uncategorized. Since its first outing in 1954, the Cannes Lions International Festival of Creativity has been bringing the creative communications industry together every year at its one-of-a-kind event in Cannes to learn, network and celebrate. Copyright © 2020 Centaur Media plc and / or its subsidiaries and licensors. Che aspetti? Launched at 2019’s Cannes Lions festival, the Global Alliance for Responsible Media marks the first time an alliance that represents all sides of the media industry is forming. The campaign allows fans to enter Westworld from the comfort of their sofa, simply by saying “Alexa, Open Westworld”. Awards aside, Cannes felt bigger and more learned than ever this year. Allora lascia semplicemente nome e mail e diventa un membro free. The spread of winners is wide, though three campaigns stood out with multiple wins: Burger King’s Whopper Detour picked up three Grand Prix prizes, in Titanium, Mobile and Direct, while Nike’s widely shared Just Do It reboot featuring Colin Kaepernick picked up the top award in Outdoor and Entertainment For Sport. La creatività Outdoor ha contato quest'anno un totale di 2.389 voci provenienti da 66 paesi. Cannes lions 2019. Area 23 received this year’s top prize with its vision for a household device which alerts people with hearing difficulties to potentially dangerous sounds – from a crying baby to a fire alarm or shattering glass. HOME - eventi. Plus where it appeared, and the results it delivered. Health and Wellness Grand Prix: Ikea’s ThisAbles. The ad was directly criticised by President Trump and spread far and wide on social media dividing audiences as it went, but the risk has clearly paid off. Here, we delve into how restaurant brands are adapting to the new normal, With commissions from the New York Times and Medium, Xinmei Liu enjoys combining nostalgia with satire to create surreal and surprising illustrations, The Tony’s Chocolonely brand started as a way to change the cocoa industry. Google Creative Lab, New York, ha vinto il Grand Prix per Google "Creatability", che esplora il modo in cui gli strumenti creativi - disegno, musica e altro - possono essere resi più accessibili utilizzando la tecnologia web e AI. Health and Wellness ThisAbles–McCann Tel Aviv for IKEA Pharma Breath Of Life–McCann Health Shanghai for GSK Glaxosmithkline It signalled how gaming will potentially now become a significant new channel for brands to reach audiences, in increasingly imaginative ways. As a result, the talk on the Croisette was as much about whether you’d caught so-and-so on the Facebook Beach as which party you were going to. This campaign from Sweden-based Forsman & Bodenfors raised awareness about a gender bias in road safety by shining a light on the fact that women are more likely to die in an accident because crash test dummies are male. È l'evento di maggior rilievo nel settore, che culmina con la premiazione dei Lions Awards . Creative Data Grand Prix: Black & Abroad’s Go Back to Africa. P&G puts focus on reach: It’s a more important measure than spend Figlia del Drive In, sono cresciuta a pane, pubblicità e parole. Creative Effectiveness Grand Prix: Carrefour’s Black Supermarket. Can creativity save restaurants from Covid-19? Rebranding 2020: il meglio dai nuovi look dei brand, Natale 2020: ecco gli spot più coinvolgenti di questo strano anno, Il colosso dell’eCommerce lancia in Italia “Accelera con Amazon”. In partnership with Momentum Worldwide, the brand transformed a vacant church in Chicago into a pop-up basketball court to give local youth a safe space to play and train off the streets. He talks about how his career journey took him from graphic design to tattooing to cake artistry, TfL’s hallowed roundel has been transformed into the iconic PlayStation symbols, as part of a stunt to celebrate the launch of Sony’s latest console, The photographer’s portraits of teenagers, taken after the cancellation of milestone events such as proms and graduations, emphasise the impact of 2020’s summer lockdown, A new illustrated book of classic fairytales uses technology to illuminate gender bias by reversing the gender of the characters and narratives, The author explores the rise of cancel culture in new documentary Offended by Irvine Welsh, where he discusses the threat that the phenomenon poses to the creative industries and why he thinks Trainspotting wouldn’t be published today, The artist and long-time Radiohead collaborator has left his “depressing flyposters” behind in favour of new artworks designed to spread joy in ten cities across the UK, Following the release of her explosive phone-hack series I Hate Suzie, Lucy Prebble talks about her belief that every story benefits from a little drama, and how an ongoing infatuation with tech inspired her to write for video games, Julius Pringles and Colonel Sanders have both been subjected to a shave to celebrate the month-long Movember challenge, As a new exhibition at the Photographers’ Gallery in London brings together over four decades of his work, we speak to photographer Sunil Gupta about how his work straddles the world of activism, documentary and art, Ghanaian visual artist Prince Gyasi creates striking, vivid imagery photographed with an iPhone. If you continue browsing, we assume that you consent to our use of cookies. – signals how Cannes Lions is slowly making the full transition from once being the biggest jolly in adland to being a fully grown-up conference event. More information can be found in our. Usare la creatività per investire nel futuro e nelle nuove tecnologie per rivestire i marchi di una nuova consapevolezza, per guidare il pubblico e raccontare una storia già conosciuta, ma in modo innovativo e di sicuro più green, a partire prima di tutto dagli stessi brand. Gli altri riconoscimenti. Framed to inspire. Che aspetti? Launched in partnership with the United Nations Development Programme and fronted by David Attenborough, the fund asks advertisers to contribute a portion of their media spend to wildlife conservation and animal welfare projects. ADCI, con l’organizzazione dei Giovani Leoni, il concorso svoltosi nel weekend dell’11 e 12 maggio, permetterà alle giovani coppie creative vincitrici di competere alla Young Lions Competitions dei Cannes Lions. Vivo da longobarda ridendo tra una supercazzola e una crasi, senza dimenticare però il Crystal Ball che ho… continua, Amiamo ricevere i tuoi commenti a ideas@ninjamarketing.it. I Cannes Lions 2019, i premi alle migliori creatività, sono nel loro pieno svolgimento e cominciamo finalmente a conoscere anche i nomi delle prime agenzie vincitrici del Leone d’Oro di questa edizione. The Brazilian rapper’s short film for his concept album Bluesman is a powerful exploration of racism and black identity. Stampa Email. Vuoi leggere questo articolo e le altre notizie e approfondimenti su Ninja? A whopping 26 Grand Prix awards were handed out across the festival this week – you can read about them all below. L’Italia scivola dal 12° al 14° posto Radio and Audio Grand Prix: Westworld: The Maze by HBO. cannes lions 2019. sign in. 18 Jun 2019 6:00 am. Norwegian clothing brand Carlings and creative agency Virtue Copenhagen took on fast fashion with its adDress the Future – an all-digital clothing collection that can be virtually ‘tried on’. Vince il primo premio e porta a casa il Gran Premio di questa categoria per gli Emirati Arabi Uniti Impact BBDO, Dubai con "The Blank Edition" per il principale quotidiano libanese An-Nahar, pubblicato come forma di protesta contro la situazione politica in Libano. Tra le creatività per il benessere personale, sono state presentate 1.186 progetti provenienti da 52 paesi , a cui sono stati assegnati: 1 Gran Prix, 5 Oro, 10 Argento e 17 Bronzi. Finally, the New York Times was the clear winner in Film, picking up both the Film and Film Craft Grand Prix awards. Following up Libresse’s hugely popular #BloodNormal ad, the brand’s latest body positivity message features lip-syncing vulvas in the form of conch shells, fortune cookies and coin purses. Dal 17 al 21 giugno, la città di Cannes ha ospitato il più grande evento mondiale dedicato alla comunicazione e alla pubblicità: il Cannes Lions 2019, Festival internazionale della creatività. Cannes Lions is over for another year. The 72nd annual Cannes Film Festival took place from 14 to 25 May 2019. Allora registrati e diventa un membro free. Francesca Marra | 3 July 2019 Vai alla home page . Launceston City FC 1-0 Riverside Olympic - Kingborough Lions ...City - 7 de Febrero Emelec - Barcelona Egitto > Premiership 2019 /...30 AC Ajaccio - AS Cannes 15:00 Pieve di Lota - … Riceverai Breaking News, Marketing Insight, Podcast, Tips&Tricks e tanto altro. Another interesting development was the decision to award Wendy’s the Social & Influencer Grand Prix for its insertion into the hugely popular game Fortnite. Cannes Lions: sono 30,953 le entries iscritte nel 2019, in calo le italiane con 369 lavori contro i 445 del 2018 World-class. View more Cannes Lions stories. FCB/Six Toronto looked to reframe the conversation around race, flipping the expression ‘go back to Africa’ on its head and posting a series of stunning photos of the continent with the hashtag #GoBackToAfrica. Renault, Marevivo e BMW: i migliori annunci stampa della... Week in Social: dalle novità per Reels... Chi sono i Centennial e come puoi progettare esperienze... Frontiers Health 2020: accelerazione globale della Salute... L’importanza del WOW (Way Of Working) per il Team. Cannes Lions 2019: ADCI annuncia tutti i giurati italiani. Tieniti aggiornato con Ninja. Childish Gambino’s ongoing relationship with director Hiro Murai resulted in a hyper-viral, political music video that was arguably the biggest of the year. Non facciamo spam. Wieden + Kennedy Portland ha vinto il Grand Prix per "Nike Dream Crazy | Colin Kaepernick". Il festival dura 7 giorni verso la fine di giugno e ha luogo a Cannes , in Francia , presso il Palais des Festivals et des Congrès . Riceverai Breaking News, Marketing Insight, Podcast, Tips&Tricks e tanto altro. Media Grand Prix: AKQA São Paulo for Nike Air Max. Free Agenzie Opinioni. A whopping 26 Grand Prix awards were handed out across the festival this week – you can read about them all below. Certamente il fatto che ai Cannes Lions 2019 si sia fatta notare una sola sigla non è un buon segnale per la creatività italiana. McCann Health, Shanghai ha conquistato il Grand Prix per Breath of Life, uno strumento diagnostico per la Broncopneumopatia cronica ostruttiva realizzato per l'azienda farmaceutica GSK Glaxosmithkline. Grazie a comunicazioni creative provenienti da clienti e servizi farmaceutici che circondano questo settore altamente regolamentato, tra i 363 candidati provenienti da 23 paesi, 11 sono stati premiati con i Lions - 1 Grand Prix, 2 Gold, 3 Silver e 5 Bronze Lions. How we use your data. AKQA São Paulo commissioned local graffiti artists to add Nike Air Max sneakers to the feet of characters in their existing artworks around the city, which customers could then visit to buy the IRL trainers using their geolocation. At Cannes Lions, we know that creativity has become a driving force for business, for change and for good in the world. Il Grand Prix è stato vinto da McCann, Tel Aviv per "ThisAbles" di IKEA: il gigante dell'arredamento ha creato componenti aggiuntivi per i prodotti esistenti per renderli più accessibili alle persone con disabilità. Here, the filmmaker discusses the joys of collaboration, exploring the realm of television with the series Atlanta, and why This is America is an anomaly in music videos, With new Sony and Microsoft ad campaigns out, CR explores whether game advertising has lost its edge, and what the future holds for console makers operating in a more complicated market than ever before, The cult Instagram account celebrating real-life Anderson-esque moments has been reimagined in book form – complete with a foreword written by the director himself, Satirical puppet show Spitting Image is back after a 24-year hiatus, and features everyone from President Trump’s tweeting anus to a James Corden-Cats hybrid. Our mission. In questa edizione c’è stato un boom di adesioni, 276 progetti iscritti con un … Here, we get an insight into its visual branding and what being a responsible chocolate brand means, Modern Love illustrator Brian Rea recounts a childhood filled with stories, shares the struggles of embracing his style and tells CR why words have gained a new importance for him later in his career, Ben Cullen has built up a cult following for his mesmerising illusion cakes, which have appeared everywhere from Slowthai’s recent music video to Jurgen Klopp’s birthday party. FCB New York’s cheeky update of The Burger King app meant that when users were within proximity of a McDonald’s, they were offered a Whopper for just a cent instead. Xinmei Liu’s images are inspired by old Chinese propaganda posters, The BakeKing’s hyperrealistic cake creations, Oxford Circus’s tube signs are now PlayStation-themed, Teenagers dress for proms that never happened in Alys Tomlinson’s Lost Summer. Unlock your creative potential. All Cannes Lions 2019 winners & shortlists. Cannes Lions 2019 – Il nostro digest. All rights reserved. Rivoluzionati e modificati, ma sempre insostituibili per il comparto pubblicitario: i Cannes Lions saranno anche quest’anno un importante momento di celebrazione e di riflessione sulla creatività a li Il Festival internazionale della creatività Leoni di Cannes è un evento internazionale rivolto a chi lavora nel settore della pubblicità e nei settori relativi. sign in classic talks lions live all campaigns sectors insights: daily inspiration insights: global creativity report insights: opinion & analysis cannes lions 2019… Industry Craft Grand Prix: Nike Just Do It HQ at the church. Created by 360i to promote the second season of the HBO series, Westworld: The Maze, this is an interesting example of how entertainment brands can use voice-activated devices to engage with viewers. Creative Strategy e Entertainment per lo Sport sono le novità, mentre sono stati ritirati i Product Design Lions. Fondatrice e CEO di Cibus Academy, Entra nelle community dei professionisti del marketing e rimani aggiornato sulle novità del settore, Ninja è TOP BLOG in Marketing e Comunicazione da 10 anni. In PR trionfa la Germania con 'The Tampon Book' di Sholz&Friends per The Female Company GP agli USA in Social&Influencer con 'Keeping Fortnite fresh' di VMLY&R per Wendy's e in Direct con 'Whopper Detour' di FCB per Burger King. Cannes Lions 2019. La giuria ha assegnato 1 Grand Prix, 10 Gold, 20 Silver e 34 Bronze Lions. In un Festival chiuso dall’assegnazione degli ultimi Grand Prix – Film, Glass, Sustainable Development Goals e Titanium – e dei Premi Speciali, gli USA dominano il medagliere. As he releases a new book, the Barcelona-based artist talks to us about his creative process, and what it’s like to be introduced to the visual arts from the day you were born, QR codes have received an unexpected resurrection during Covid-19, becoming a vital tool for navigating pandemic life. Film and Film Craft Grand Prix: The New York Times. This campaign by VMLY&R rode on the popularity of video game Fortnite, embedding Wendy’s into the game play to spread a message about the evils of frozen beef. Award Winners for Cannes Lions International Festival of Creativity in 2019 Created by Impact BBDO Dubai, this campaign used the creation of a blank front page for Lebanese newspaper An-Hanar to send a message to the government while elected officials were failing to form a government. Entertainment Lions for Music Grand Prix: This is America by Childish Gambino. Il tema principale di questa edizione è stato quello della creatività intesa come spinta verso il bene, come musa ispiratrice di azioni propositive e di cambiamenti favorevoli sia per i singoli consumatori che per una cultura più ampia. Glass – The Lion for Change: The Last Ever Issue. Disease Awareness Grand Prix: GSK’s Breath of Life. Tieniti aggiornato con Ninja. Lo strumento combina la visualizzazione dei dati creativi e la tecnologia mobile con un impegno per la salute altamente personalizzato e un impatto umano scalabile. Creatability explores how creative tools like drawing can be made friendly for people with disabilities, using an open source programme where the community is encouraged to participate in their development. Non resta che attendere il 2020, sperando che la creatività tricolore possa essere maggiormente valorizzata al Festival. La 72ª edizione del Festival di Cannes si è svolta a Cannes dal 14 al 25 maggio 2019. Xeim Limited, Registered in England and Wales with number 05243851 Subscribe Request a Demo. You've been successfully subscribed to our newsletter. As we’ve seen over the last few years, purpose seems to be adland’s favourite buzzword and – judging from most of this year’s winners – the main focus for juries as well. While the inevitable party atmosphere is still rumbling away in the background, it was impossible to escape the talks and roundtables which were taking place in the Palais, of course, but also across the tech beaches, as well as virtually all the restaurants and bars. Our website uses cookies to improve your user experience. "Don't ask if your dreams are crazy. Vuoi leggere questo articolo, le altre notizie e approfondimenti su Ninja? Anche l'Italia ha conquistato tre premi nella categoria Outdoor durante la giornata inaugurale. Droga5’s series of five harrowing videos for The New York Times highlight the importance of investigative, well-researched reporting. McCann New York won for its promotion of Xbox’s new controller, which makes gaming accessible for a wider audience. The Palme d'Or went to the South Korean film Parasite, directed by Bong Joon-ho; Bong became the first Korean director to win the award.